Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk menguji pengaruh religious belief dan halal certification terhadap minat beli kutek halal dengan halal awareness sebagai variabel mediasi. data diperoleh melalui penyebaran kuesioner. sampel pada penelitian 156 responden yang merupakan wanita muslim gen-z di banda aceh. penentuan responden mengunakan rumus slovin, selanjutnya dilakukan teknik sampling dengan pendekatan non probability sampling yaitu purposive sampling. pengujian hipotesis menggunakan struktural equation modeling (sem). hasil penelitian ini menunjukan bahwa religious belief dan halal certification berpengaruh positif signifikan terhadap halal awareness dan minat beli secara langsung. hasil yang sama ditemukan bahwa halal awareness berpengaruh terhadap minat beli. hasil penelitian juga menemukan bahwa halal awareness mempengaruhi religious belief dan halal certification terhadap minat beli secara partially mediating. kata kunci: religious belief, halal certification, halal awareness, minat beli

ABSTRACT This study aims to examine the effect of religious belief and halal certification on interest in buying halal nail polish with halal awareness as a mediating variable. Data obtained through the distribution of questionnaires. The sample in the study was 156 respondents who were gen-z Muslim women in Banda Aceh. Determination of respondents use the Slovin formula, then the sampling technique is carried out with the approximation non probability sampling that is purposive sampling. Hypothesis testing using Structural Equation Modeling (SEM). The results of this study indicate that religious belief and halal certification have a significant positive effect on halal awareness and purchase intention. The same result was found that halal awareness has an effect on purchase intention. The results of the study also found that halal awareness influence religious belief and halal certification against purchase intention partially mediating. Keywords: Religious Belief, Halal Certification, Halal Awareness, Purchase intention