Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk menganalisis pengaruh transparansi dan keamanan terhadap minat mahasiswa berdonasi menggunakan platform crowdfunding dengan kepercayaan sebagai variabel moderasi. sampel yang digunakan dalam penelitian berjumlah 100 responden yang dipilih menggunakan teknik proportional stratified random sampling. teknik analisis data yang digunakan berupa analisis regresi linear berganda dan analisis regresi moderasi. hasil penelitian menunjukkan bahwa transparansi dan keamanan berpengaruh positif dan signifikan terhadap minat mahasiswa berdonasi. variabel kepercayaan mampu memoderasi secara positif hubungan transparansi dan keamanan terhadap minat mahasiswa berdonasi. diharapkan platform crowdfunding kitabisa.com dapat mempertahankan transparansi dan meningkatkan keamanan untuk mendapatkan kepercayaan konsumen dalam meningkatkan minat berdonasi. kata kunci: transparansi, keamanan, kepercayaan, minat berdonasi, platform crowdfunding

ABSTRACT his study aims to analyze the effect of transparency and security on the interest of students to donate using a crowdfunding platform, with trust as a moderating variable. The sample used was 100 respondents who were selected using the Proportional Stratified Random Sampling Technique. The data analysis techniques used are multiple linear regression analysis and moderated regression analysis. The results of the study show that transparency and security have a positive and significant impact on students' interest in donating. The trust variable is able to positively moderate the relationship between transparency, security, and students' interest in donating. It is hoped that the Kitabisa.com crowdfunding platform can maintain transparency and improve security in order to gain consumer trust and increase interest in donating. Keywords: Transparency, Security, Trust, Interest in Donating, Crowdfunding Platform