Electronic Theses and Dissertation

Ekspor adalah suatu kegiatan ekonomi dengan memperdagangkan barang atau komoditas ke luar negeri yang bermanfaat untuk membuka peluang pasar baru guna menumbuhkan perluasan pasar domestik, investasi, dan devisa bagi suatu negara atau daerah. penelitian ini bertujuan untuk mengetahui daya saing ekspor dan strategi pengembangan ekspor komoditas perikanan di provinsi aceh. metode analisis yang digunakan dalam penelitian ini adalah analisis revealed comparative advantage (rca), constant market share analysis (cmsa) dan strength, weaknes, opportunity, threats (swot). berdasarkan analisis revealed comparative advantage (rca) diketahui lima dari total produk ekspor komoditas perikanan provinsi aceh memiliki daya saing, yaitu cumi-sotong-gurita, lemak-minyak-ikan, kerapu, ikan hias dan tuna-tongkol-cakalang. kecuali ikan lainya, ikan salem, kakap merah, lobster, makarel, olahan ikan lainnya, rajungan-kepiting, teripang dan udang. hasil analisis constant market share analysis (cmsa) menunjukkan bahwa kinerja ekspor komoditas perikanan provinsi aceh kurang baik dan sangat fluktuatif pada periode 2015-2019, dimana kinerja ekspor terbaik terjadi di tahun 2017. strategi pengembangan ekspor komoditas adalah dengan menggunakan strategi w-o (weakness – opportunity) yaitu dengan peningkatan produksi komoditas perikanan, meningkatkan diversifikasi produk ekspor perikanan, memperluas pangsa pasar ekspor komoditas perikanan.

Export is an economic activity by trading goods or commodities abroad which is useful for opening new market opportunities in order to grow the expansion of the domestic market, investment, and foreign exchange for a country or region. This study aims to determine the competitiveness of exports and strategies for developing fishery commodity exports in Aceh Province. The analytical method used in this research is Revealed Comparative Advantage (RCA), Constant Market Share Analysis (CMSA) and strengths, weaknesses, Opportunity, threats (SWOT) analysis. Based on the Revealed Comparative Advantage (RCA) analysis, it is known that five of the total export products of fishery commodities in Aceh Province have competitiveness, namely squid-cuttlefish-octopus, fat-oil-fish, grouper, ornamental fish and tuna-cob-skipper. Except for other fish, salmon, red snapper, lobster, mackerel, other processed fish, crabs, sea cucumbers and shrimp. The results of the Constant Market Share Analysis (CMSA) analysis show that the export performance of fishery commodities in Aceh Province is not good and very volatile in the 2015- 2019 period, where the best export performance occurred in 2017. The strategy for developing commodity exports is to use the W-O (Weakness – Opportunity) strategy. ) namely by increasing the production of fishery commodities, increasing the diversification of fishery export products, expanding the market share of fishery commodity exports.