Electronic Theses and Dissertation

Penelitian ini dilakukan untuk mengetahui pengaruh e-commerce, status sosial ekonomi orang tua, pengendalian diri dan religiusitas terhadap perilaku konsumen muslim mahasiswa feb universitas syiah kuala, penelitian ini adalah penelitian kuantitatif dengan sampel mahasiswa muslim feb universitas syiah kuala yaitu 115 responden yang diperoleh dari penyebaran kuesioner melalui google form. teknik pengambilan data dilakukan dengan menggunakan teknik proportionate stratified random sampling dengan rumus slovin. data dianalisis dengan menggunakan model regresi linier berganda. hasil penelitian menyatakan bahwa variabel e-commerce, status sosial ekonomi orang tua, pengendalian diri dan religiusitas secara simultan berpengaruh signifikan terhadap perilaku konsumen muslim mahasiswa feb universitas syiah kuala. secara parsial hanya variabel e-commerce dan religiusitas yang berpengaruh secara signifikan, sementara dua variabel lainnya yaitu status sosial ekonomi orang tua dan pengendalian diri tidak berpengaruh secara signifikan terhadap perilaku konsumen muslim mahasiswa feb universitas syiah kuala. berdasarkan penelitian ini, variabel yang menunjukkan pengaruh dominan terhadap perilaku konsumen muslim mahasiswa feb adalah religiusitas. hal ini menunjukkan bahwa semakin tinggi tingkat religiusitas akan semakin mempengaruhi perilaku konsumsi muslim mahasiswa feb universitas syiah kuala. kata kunci: e-commerce, status sosial ekonomi orang tua, pengendalian diri, religiusitas, perilaku konsumen muslim

This study was conducted to determine the effect of e-commerce, parents' socioeconomic status, self-control and religiosity on Muslim consumer behavior of FEB students at Syiah Kuala University, this study was a quantitative study with a sample of Muslim FEB students at Syiah Kuala University, namely 115 respondents obtained from distribution questionnaire via google form. The data collection technique was carried out using the proportionate stratified random sampling technique with the Slovin formula. Data were analyzed using multiple linear regression models. The results of the study stated that the variables of e-commerce, parents' socioeconomic status, self-control and religiosity simultaneously had a significant effect on the behavior of Muslim consumers of FEB students at Syiah Kuala University. Partially, only e-commerce and religiosity variables have a significant effect, while the other two variables, namely the socioeconomic status of parents and self-control do not significantly affect the behavior of Muslim consumers of FEB students at Syiah Kuala University. Based on this research, the variable that shows the dominant influence on the consumer behavior of Muslim FEB students is religiosity. This shows that the higher the level of religiosity, the more it will affect the consumption behavior of Muslim FEB students at Syiah Kuala University. Keywords: E-commerce, Parents' Socio-Economic Status, Self-Control, Religiosity, Muslim Consumer Behavior