Electronic Theses and Dissertation

Berdasarkan uraian diatas maka penulis menarik kesimpulan bahwa serenity rental cars & travel merupakan salah satu jasa rental yang berkembang pesat di kawasan aceh besar, layanan jasa diberikan juga beragam mengikuti kebutuhan konsumen. serenity rental cars dan travel juga mengembangkan strategi digital marketing dalam mengembangkan usaha mereka. strategi digital marketing iaiah sebuah kegiatan promosi pemasaran jasa atau produk yang di lakukan melalui internet. kegiatan digital marketing ini memberikan dampak yang sangat siginifikan bagi pertumbuhan bisnis jasa, selain murah dan mengjaungkau semua area. strategi digital marketing yang di terapkan oleh serenity rental cars &travel adalah menerapkan inovasi konsep aida ( awareness,interest, desire, action) yang diterapkan melalui beberapa cara yaitu : mempromosikan konten pada media sosial, menyajiakan video maupun konsep iklan dengan menarik, memberikan informasi yang dibutuhkan customer serta melalukan semua kegiatan aida dengan konsisten dan efesien untuk hasil yang maksimal.

Based on the description above, the authors conclude that Serenity Rental cars & Travel is one of the rental services that is growing rapidly in the Aceh Besar area, the services provided are also varied according to consumer needs. Serenity rental cars and travel are also developing digital marketing strategies in developing their businesses. digital marketing strategy is a service or product marketing promotion activity that is carried out via the internet. This digital marketing activity has a very significant impact on the growth of the service business, besides being cheap and reaching all areas. The digital marketing strategy implemented by Serenity Rental Cars & Travel is to apply the AIDA concept innovation (awareness, interest, desire, action) which is applied in several ways, namely: promoting content on social media, presenting videos and advertising concepts in an attractive manner, providing the required information. customers and carry out all Aida activities consistently and efficiently for maximum results.