Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, keamanan, dan risiko penggunaan aplikasi action mobile baik secara parsial dan secara simultan terhadap kepuasan nasabah pt. bank aceh syariah kantor cabang sigli. penelitian ini merupakan penelitian kuantitatif dengan menggunakan data primer. data primer didapat dari penyebaran kuisioner kepada 95 responden yang diambil melalui metode probability sampling yang diukur dengan teknik random sampling. analisis yang digunakan adalah analisis linier berganda. hasil penelitian menunjukkan bahwa secara simultan seluruh variabel dalam penelitian ini berpengaruh terhadap kepuasan nasabah. kemudian secara parsial variabel kualitas layanan, keamanan, dan risiko penggunaan aplikasi action mobile secara simultan dan secara parsial terhadap kepuasan nasabah pt. bank aceh syariah kantor cabang sigli. peningkatan kualitas layanan, tingkat keamanan, dan meminimalisir risiko haruslah terus dilakukan agar semakin banyak nasabah yang puas terhadap pelayanan yang diberikan. kata kunci: kualitas layanan, keamanan, risiko, kepuasan nasabah.

ABSTRACT This study aims to determine the effect of service quality, security, and the risk of using action mobile applications together and partially on customer satisfaction at PT. Bank Aceh Syariah Sigli branch office. This research is a quantitative research using primary data. Primary data was obtained from the distribution of questionnaires to 95 respondents who were taken through the probability sampling method which was measured by the random sampling technique. The analysis used is multiple linear analysis. The results showed that simultaneously all the variables in this study had an effect on customer satisfaction. Then partially the variables of service quality, security, and risk of using action mobile applications simultaneously and partially on customer satisfaction of PT. Bank Aceh Syariah Sigli branch office. Improving service quality, security level, and minimizing risk must continue to be done so that more and more customers are satisfied with the services provided. Keywords: Service Quality, Security, Risk, Customer Satisfaction.