Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menguji secara simultan dan parsial pengaruh religiusitas, pendapatan, inovasi perusahaan, dan transparansi terhadap minat masyarakat kota banda aceh berdonasi melalui platform urun dana kitabisa.com. penelitian ini merupakan penelitian lapangan (field research). sampel penelitian merupakan masyarakat kota banda aceh berjumlah 100 orang yang diambil berdasarkan teknik slovin. data dianalisis dengan metode regresi logistik. hasil penelitian menunjukan bahwa religiusitas, pendapatan, inovasi perusahaan, dan transparansi secara simultan berpengaruh signifikan terhadap minat masyarakat berdonasi melalui platform urun dana kitabisa.com. kemudian secara parsial menunjukkan bahwa religiusitas, inovasi perusahaan, dan transparansi berpengaruh signifikan terhadap minat masyarakat berdonasi, sedangkan pendapatan tidak berpengaruh signifikan terhadap minat masyarakat berdonasi melalui platform urun dana kitabisa.com. platform urun dana kitabisa.com menyediakan inovasi baru yang tepat guna dan tepat sasaran dan menyediakan informasi secara terbuka sehingga masyarakat memilih berdonasi melalui platform kitabisa.com. kata kunci: minat berdonasi, religiusitas, pendapatan, inovasi perusahaan, dan transparansi

This study aims to simultaneously and partially examine the effect of religiosity, income, corporate innovation, and transparency on the interest of the people of Banda Aceh to donate through the crowdfunding platform kitabisa.com. This research is a field research (field research). The research sample is the people of Banda Aceh City amount 100 people who were taken based on the slovin technique. Data were analyzed by logistic regression method. The results show that religiosity, income, corporate innovation, and transparency simultaneously have a significant effect on public interest in donating through the Kitabisa.com crowdfunding platform. Then partially shows that religiosity, company innovation, and transparency have a significant effect on people's interest in donating, while income does not significantly affect people's interest in donating through the crowdfunding platform kitabisa.com. The Kitabisa.com crowdfunding platform provides effective and targeted new innovations and provides information openly so that people choose to donate through the Kitabisa.com platform. Keywords: Interest in donating, Religiosity, Income, Corporate Innovation, and Transparency