Electronic Theses and Dissertation

Abstrak dalam berinvestasi, strategi untuk memperoleh yang diinginkan sangat penting dan kepribadian seorang investor memiliki peran penting dalam menentukan strategi investasi yang lebih efektif. penelitian ini bertujuan untuk menganalisis pengaruh big five personality traits terhadap strategi investasi investor di indonesia dengan perilaku investasi sebagai variabel pemediasi. penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap investor yang aktif berinvestasi di pasar modal. dimensi kepribadian yang diteliti meliputi extraversion, agreeableness, conscientiousness, neuroticism, dan openness to experience. analisis data dilakukan menggunakan metode structural equation modeling–partial least squares (sem-pls). hasil penelitian menunjukkan bahwa variabel kepribadian investor berperan penting dalam menentukan strategi investasi yang dipilih. conscientiousness dan openness to experience cenderung mendorong perencanaan investasi yang lebih rasional dan terarah, sementara neuroticism cenderung menimbulkan kecemasan yang memengaruhi pengambilan keputusan investasi. selain itu, perilaku investasi mampu memberikan efek mediasi dalam pengaruh beberapa kepribadian terhadap strategi investasi seperti kepribadian extraversion, conscientiousness dan openness to experience. tetapi perilaku investasi tidak mampu memberikan efek mediasi dalam pengaruh kepribadian agreeableness dan neuroticism terhadap strategi investasi. penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan ilmu manajemen keuangan perilaku serta menjadi referensi bagi investor dalam menyusun strategi investasi yang sesuai dengan karakter pribadinya. kata kunci : big five personality traits, strategi investasi, perilaku investasi, investor, behavior of finance, sem-pls.

Abstract In investing, strategies to achieve desired outcomes are crucial, and an investor's personality plays a crucial role in determining a more effective investment strategy. This study aims to analyze the influence of the Big Five Personality Traits on investor investment strategies in Indonesia, with investment behavior as a mediating variable. This study employed a quantitative approach with a survey method of investors actively investing in the capital market. The personality dimensions studied included extroversion, agreeableness, conscientiousness, neuroticism, and openness to experience. Data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that investor personality variables play a significant role in determining the investment strategy chosen. Conscientiousness and openness to experience tend to encourage more rational and targeted investment planning, while neuroticism tends to cause anxiety that influences investment decisionmaking. In addition, investment behavior can provide a mediating effect on the influence of several personality traits on investment strategies, such as extroversion, conscientiousness, and openness to experience. However, investment behavior cannot provide a mediating effect on the influence of agreeableness and neuroticism on investment strategies. This research is expected to contribute to the development of behavioral financial management science and serve as a reference for investors in developing investment strategies that suit their personal character. Keywords: Big Five Personality Traits, investment strategy, investment behavior, investors, Behavior of Finance, SEM-PLS.