Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
STRATEGI KOMUNIKASI PEMASARAN PENJUALAN PRODUK KREDIT PEMILIKAN RUMAH SUBSIDI BTN IB (STUDI PADA PT. BANK TABUNGAN NEGARA (PERSERO), TBK. KANTOR CABANG SYARIAH BANDA ACEH)
Pengarang
ADE RAHMAT MULIAWAN - Personal Name;
Dosen Pembimbing
Rahmat Saleh - 198009142010121001 - Dosen Pembimbing I
Zakirah Azman - 198801122016072101 - Dosen Pembimbing II
Nomor Pokok Mahasiswa
1410102010074
Fakultas & Prodi
Fakultas Ilmu Sosial dan Politik / Ilmu Komunikasi(S1) / PDDIKTI : 70201
Subject
Kata Kunci
Penerbit
Banda Aceh : fakultas Fisipol (S1)., 2021
Bahasa
Indonesia
No Classification
302.2
Literature Searching Service
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STRATEGI KOMUNIKASI PEMASARAN PENJUALAN
PRODUK KREDIT PEMILIKAN RUMAH SUBSIDI BTN iB
(Studi Pada PT. Bank Tabungan Negara (Persero), Tbk.
Kantor Cabang Syariah Banda Aceh)
ABSTRACT This study named “The Marketing Communication Strategy of Credit Product Sales of BTN iB subsidized house ownership (Study at PT Bank Tabungan Negara (Persero), Tbk., Banda Aceh Syariah Branch Office)”. This study aims to describe the marketing communication strategy applied by BTN Banda Aceh Syariah Branch Office (SBO) within attracting people to choose BTN Banda Aceh SBO) as facilitator of subsidized KPR (public housing loans) financing. In increasing the subsidized KPR sale, according to Kotler (1997, 46) theory, that is marketing mix consisting of some marketing strategy, such as product and consulting services, persuasive personal marketing, collaboration with marketing agents, digital application, installment payment system, promotional ads, attractive promotion, bundling program, KPR quota, collaboration with some agencies, developer maintainance, marketing agent, and sponsorship event. The method applied in this study is the qualitative descriptive method. The collecting technique of data and information is by deeply interviewing the informant, then observing and taking documentation. Then the data is analyzed by reducing the data, classification, and conclusion. The result states that BTN Banda Aceh SBO applies the correct strategy to attract public interest to choose BTN Banda Aceh SBO. Of all the marketing communication strategies applied by BTN Banda Aceh SBO, the ones which has the great roles are product, consulting facility, and service which according to the results based on interview done by the author with the informant and the key informant. The suggestion to BTN Banda Aceh SBO as a state-owned enterprise (BUMN) bank, it is better to apply the strategy or product interested by public and the benefit can be immediately tasted. Whereas the effort to enhance the marketing communication strategy of Mandiri Bank needs good collaboration and coordination among the stakeholders to reach the better target in the future. Keywords : Strategy, Interest, Marketing Communication, Syariah BTN.
PROSEDUR PENGELOLAAN KREDIT PEMILIKAN RUMAH (KPR) PLATINUM NON SUBSIDI PADA PT. BANK TABUNGAN NEGARA (PERSERO) TBK. CABANG BANDA ACEH (SUSI AFRANITA, 2015)
PENYELESAIAN WANPRESTASI DALAM PELAKSANAAN KREDIT PEMILIKAN RUMAH PADA PT. BANK TABUNGAN NEGARA (PERSERO) TBK CABANG BANDA ACEH (Rahmad Kurniawan, 2017)
PROSEDUR PELELANGAN AGUNAN ATAS DEBITUR WANPRESTASI PADA PT. BANK TABUNGAN NEGARA (PERSERO), TBK
KANTOR CABANG BANDA ACEH (IRA YUNIDA, 2014)
SISTEM AKUNTANSI KREDIT LINKAGE PADA PT. BANK TABUNGAN NEGARA (PERSERO) TBK CABANG BANDA ACEH (Muhammad Rizky, 2014)
ANALISIS TINGKAT PEMAHAMAN KARYAWAN BANK TERHADAP AKAD PEMBIAYAAN PRODUK KREDIT PEMILIKAN RUMAH (KPR) BANK SYARIAH MANDIRI KANTOR CABANG ACEH (Leni Oktaviani, 2019)