Electronic Theses and Dissertation
Universitas Syiah Kuala
THESES
PENGARUH KUALITAS LAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA PADA LOYALITAS NASABAH PT.BANK ACEH CABANG KUALA SIMPANG
Pengarang
Zulfikar Z - Personal Name;
Dosen Pembimbing
Nomor Pokok Mahasiswa
1009200020157
Fakultas & Prodi
Fakultas / / PDDIKTI :
Kata Kunci
Penerbit
Banda Aceh : Prog. Studi Magister Manajemen., 2015
Bahasa
Indonesia
No Classification
1
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ABSTRACT
Abstract of Final Paper Submitted of The Examination Committee in Partial
Fulfillment of The Requirements for The Degree of Master of Management on
Graduated Program of Syiah Kuala University
THE EFFECT OF OF SERVICE QUALITY AND CUSTOMER RELATIONSHIP MANAGEMENT OF SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY PT.BANK ACEH BRANCH KUALA SIMPANG
By:
ZULFIKAR Z
SN: 1009200020157
Concentration : General Management
Supervisor : Dr. Mukhlis Yunus, SE, MS
Co-Supervisor : Dr. Syafruddin Chan SE, MBA
Consumer satisfaction is an important factor in the creation of a loyalty, to feel satisfied with a product consumers will then automatically go back again to buy and consume the product. Customer satisfaction is the customer response to the discrepancy between the level of interest prior to the actual performance he felt after use (Kotler, 2004). Customer satisfaction is determined by the quality of goods or services desired customers. So that the quality assurance a top priority for every company as a benchmark for the company's competitive advantage. Phenomenon underlying this research is still low customer loyalty PT. Bank Aceh branch of Kuala Simpang.The low customer loyalty is driven by the low quality of the services provided by the PT. Kuala Simpang Aceh Bank branch to its clients. Respondents in this research are about 160 people who have taken advantage of banking services PT. Bank Aceh branch of Kuala Simpang. 5 of hypothesis testing is done, all qualified to be accepted, because Since the CR values above 1.96 and P
Tidak Tersedia Deskripsi
PENGARUH KEPERCAYAAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH SERTA IMPLIKASINYA TERHADAP LOYALITAS NASABAH KANTOR CABANG PT. BANK NEGARA INDONESIA (PERSERO) TBK. BANDA ACEH (MUHAMMAD ALI, 2018)
PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUASAN DAN IMPLIKASINYA PADA LOYALITAS NASABAH PT. BANK ACEH SYARIAH CABANG JANTHO KABUPATEN ACEH BESAR (IAN FAHMI, 2021)
PENGARUH BAURAN PEMASARAN ISLAM TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH PADA PT. PEGADAIAN (PERSERO) SYARIAH CABANG BANDA ACEH (SITI SARAH, 2021)
PENGARUH RELIGIOSITAS DAN KUALITAS LAYANAN TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS NASABAH PRIORITAS BANK SYARIAH MANDIRI CABANG BANDA ACEH (DEDDY SUNANDAR MAHFUZ, 2020)
PENGARUH CUSTOMER SATISFACTION DAN CUSTOMER PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER RELATIONSHIP MANAGEMENT PADA PENGGUNA M-BANKING BANK SYARIAH INDONESIA DI BANDA ACEH (AYU ANISSA FITRI, 2023)