Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
THE INFLUENCE OF SERVICE QUALITY AND PERCEIVED VALUE TOWARDS BRAND TRUST WITH BRAND IMAGE AS MEDIATION VARIABLE ON COFFEE SHOP CUSTOMERS IN BANDA ACEH
Pengarang
SAYED HAFIDH - Personal Name;
Dosen Pembimbing
Hafasnuddin - 195905101988101001 - Dosen Pembimbing I
Nomor Pokok Mahasiswa
2001102010065
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Kata Kunci
Penerbit
Banda Aceh : Fakultas Ekonomi Manajemen., 2024
Bahasa
English
No Classification
658.834 3
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Tidak Tersedia Deskripsi
This research explores the impact of service quality and perceived value on brand trust, with brand image serving as a mediator, among coffee shop customers in Banda Aceh. Data was gathered through questionnaires completed by 250 respondents and analyzed using Structural Equation Modeling (SEM). The findings reveal that service quality significantly influences brand trust, both directly and indirectly through brand image. Conversely, perceived value does not impact brand trust, neither directly nor indirectly via brand image. Notably, only service quality affects brand image. Keywords: Service Quality, Perceived Value, Brand Image, Brand Trust
PENGARUH EXPERIENTIAL MARKETING DAN PERCEIVED QUALITY TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND TRUST PADA PELANGGAN ATARIKI JAPAN DI KOTA BANDA ACEH (Munanda Putri Rezeki, 2023)
PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BRAND TRUST YANG DIMEDIASI BRAND IMAGE PADA MAHASISWA USK PENGGUNA E-WALLET SHOPEEPAY DI BANDA ACEH (Zalfa Annafisah Daulay, 2023)
BRAND TRUST SEBAGAI MEDIASI PENGARUH BRAND IMAGE, BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP PURCHASING DECISION PENGGUNA INONG SCARF DI KOTA BANDA ACEH (Azka zakia, 2024)
PENGARUH INFORMATION QUALITY TERHADAP PURCHASE DECISION YANG DIMEDIASI OLEH BRAND TRUST DAN BRAND IMAGE PADA PT. ACEH MEDIA GRAFIKA DI KOTA BANDA ACEH (PELANGGAN KORAN HARIAN SERAMBI INDONESIA) (Jihan Zahirah, 2023)
PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY DENGAN GREEN SATISFACTION SEBAGAI VARIABEL MEDIASI PADA PRODUK THE BODY SHOP DI KOTA BANDA ACEH (Cut nurul fathia, 2015)