Electronic Theses and Dissertation

ABSTRACT


Title : Preferences for E-Wallet DANA Digital Payments for Community Transactions in the City of Banda Aceh
Author : Dimas Irfandi
NIM : 1901101010011
Faculty/ Departement : Economics Business/Economic Development
Supervisor : Dr. Aliasuddin.,S.E., M.Si


This study aims to analyze people's preferences in using E- Wallet DANA payments for consumer transactions in Banda Aceh City. The study used primary data through the calculation of the slovin method, the number of samples used was 200 household samples. This study uses preferences so that in determining the model a binary model approach is used. The estimation results on this model are obtained through the maximum likelihood estimation model. The results showed that education, age and income have a significant effect on digital payment preferences using E-Wallet DANA while gender is not significant. Recommendations to the people of Banda Aceh City who have used DANA E-Wallet as a preferred tool for making transactions to conduct more education and information to increase consumer understanding of the benefits of using DANA. Recommendations to relevant governments to be an example in adopting digital payments using DANA E-Wallet in government transactions such as payment of local taxes and levies. Recommendations to further researchers in order to expand research variables add or replace with those that are in accordance with the possibilities that will occur in the future and researchers can also conduct a more in-depth analysis related to the behavior of using the DANA E-Wallet.




Keywords: Preference, E-Wallet DANA, Education, Age, Income, Gender.

ABSTRACT Title : Preferences for E-Wallet DANA Digital Payments for Community Transactions in the City of Banda Aceh Author : Dimas Irfandi NIM : 1901101010011 Faculty/ Departement : Economics Business/Economic Development Supervisor : Dr. Aliasuddin.,S.E., M.Si This study aims to analyze people's preferences in using E- Wallet DANA payments for consumer transactions in Banda Aceh City. The study used primary data through the calculation of the slovin method, the number of samples used was 200 household samples. This study uses preferences so that in determining the model a binary model approach is used. The estimation results on this model are obtained through the maximum likelihood estimation model. The results showed that education, age and income have a significant effect on digital payment preferences using E-Wallet DANA while gender is not significant. Recommendations to the people of Banda Aceh City who have used DANA E-Wallet as a preferred tool for making transactions to conduct more education and information to increase consumer understanding of the benefits of using DANA. Recommendations to relevant governments to be an example in adopting digital payments using DANA E-Wallet in government transactions such as payment of local taxes and levies. Recommendations to further researchers in order to expand research variables add or replace with those that are in accordance with the possibilities that will occur in the future and researchers can also conduct a more in-depth analysis related to the behavior of using the DANA E-Wallet. Keywords: Preference, E-Wallet DANA, Education, Age, Income, Gender.