SYAFIRA AMANDA Primary Author mixed material bibliography Banda Aceh Universitas Syiah Kuala 2021 id Indonesia

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ABSTRAK Penelitian ini bertujuan untuk mengukur pengaruh kualitas layanan dan kepercayaan terhadap keberlanjutan penggunaan platform layanan ekonomi berbagi dimoderasi variabel religiusitas. Adapun objek penelitian pada mahasiswa/i aktif Universitas Syiah Kuala di Kota Banda Aceh pada jenjang pendidikan sarjana atau S1 dengan sampel berjumlah 100 responden menggunakan metode proportionate stratified random sampling. Penelitian dilakukan secara parsial dan simultan. Teknik analisis data yang digunakan berupa analisis regresi linier berganda dan analisis regresi moderasi. Hasil penelitian membuktikan bahwa kualitas layanan dan kepercayaan berpengaruh signifikan secara simultan dan parsial terhadap keberlanjutan penggunaan platform layanan ekonomi berbagi. Selain itu religiusitas memoderasi secara negatif hubungan kepercayaan terhadap keberlanjutan penggunaan platform layanan ekonomi berbagi di Kota Banda Aceh. Kata Kunci: Platform Layanan Ekonomi Berbagi, Keberlanjutan Penggunaan, Kualitas Layanan, Kepercayaan, Religiusitas ABSTRACT This study aims to measure the effect of service quality and trust towards the continuance intention of sharing economy service platforms moderated by the religiosity variable. The object of research are the undergraduate students of Syiah Kuala University in Banda Aceh with a sample data that collects 100 respondents using the proportionate stratified random sampling method. The research was conducted partially and simultaneously. Collected data were analyzed using multiple linear regression analysis and moderated regression analysis. The results show that service quality and trust have a significant silmutaneous and partial effect on the continuance intention of sharing economy service platforms. Next, religiosity negatively moderates the relationship of trust towards the continuance intention of sharing economy service platforms in Banda Aceh City. Keywords: Sharing Economy Service Platforms, Continuance Intention, Service Quality, Trust, Religiosity 0 ELECTRONIC THESES AND DISSERTATION Universitas Syiah Kuala 93460 2021-09-15 11:50:35 2021-09-16 10:43:01 machine generated