Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menganalisis implementasi manajemen syariah pada perhotelan di Kota Banda Aceh serta dampaknya terhadap kepuasan pelanggan dengan kualitas layanan sebagai variabel mediasi. Dimensi manajemen syariah yang diteliti meliputi prinsip transparansi, penyediaan fasilitas sesuai syariah, kepatuhan terhadap regulasi syariah, dan etika bisnis kerja Islami. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM). Data dikumpulkan melalui penyebaran kuesioner kepada pelanggan yang pernah menginap di hotel syariah di Kota Banda Aceh dengan jumlah sampel sebanyak 200 responden. Hasil penelitian menunjukkan bahwa prinsip transparansi dan etika bisnis kerja Islami berpengaruh positif terhadap kualitas layanan, sementara penyediaan fasilitas sesuai syariah dan kepatuhan terhadap regulasi syariah tidak menunjukkan pengaruh yang signifikan. Kualitas layanan terbukti berpengaruh positif terhadap kepuasan pelanggan serta memediasi pengaruh prinsip transparansi dan etika bisnis kerja Islami terhadap kepuasan pelanggan, namun tidak memediasi hubungan penyediaan fasilitas sesuai syariah dan kepatuhan terhadap regulasi syariah dengan kepuasan pelanggan. Temuan ini mengindikasikan bahwa penguatan prinsip transparansi dan etika bisnis kerja Islami menjadi aspek penting dalam mengoptimalkan kualitas layanan guna meningkatkan kepuasan pelanggan hotel syariah di Kota Banda Aceh.
Kata kunci: Structural Equation Modeling (SEM), Manajemen syariah, Kualitas Layanan, Kepuasan Pelanggan, hotel syariah.

This study aims to analyze the implementation of sharia management in hotels in Banda Aceh City and its impact on customer satisfaction, with service quality as a mediating variable. The dimensions of sharia management examined include transparency principles, provision of sharia-compliant facilities, compliance with sharia regulations, and Islamic work ethics. This study employs a quantitative approach using the Structural Equation Modeling (SEM) method. Data were collected through the distribution of questionnaires to customers who had stayed at sharia hotels in Banda Aceh City, with a total sample of 200 respondents. The results indicate that transparency principles and Islamic work ethics have a positive effect on service quality, while the provision of sharia-compliant facilities and compliance with sharia regulations do not show a significant effect. Service quality is proven to have a positive effect on customer satisfaction and mediates the influence of transparency principles and Islamic work ethics on customer satisfaction; however, it does not mediate the relationship between the provision of sharia-compliant facilities and compliance with sharia regulations on customer satisfaction. These findings indicate that strengthening transparency principles and Islamic work ethics is an important aspect in optimizing service quality to enhance customer satisfaction in sharia hotels in Banda Aceh City. Keywords: Structural Equation Modeling (SEM), Sharia management, service quality, customer satisfaction, Sharia hotel.