PENGARUH BAURAN PEMASARAN TERHADAP MINAT KONSUMEN MENGINAP PADA HOTEL BERBASI…
ABSTRACT
This study aims to analyze partially and simultaneously the effect of product, price, location, promotion, process, employee, and physical evidence variables on consumer interest in staying at sharia-based hotels in Banda Aceh. Based on 72 questionnaires distributed to respondents, using the purposive sampling technique and analyzed using multiple linear regression models, the results showed that product, price, location, promotion, process, employee, and physical evidence had a…
